Position:  CEO
Experience: Bruce grew up on a dairy and cash crop farm near Cashton WI. He graduated from UW Platteville with a BS degree in Ag Economics and has been a GM/CEO of local Cooperatives in Minnesota and Wisconsin since 1991. Bruce has been the CEO of River Country Co-op since 1998. Along with this, he currently carries various board positions on several entities and has been WIAA official for basketball and football for 25 plus years. Bruce resides in Chippewa Falls with his wife, Beth, and two golden retrievers, “Woody and Broley”. They have three adult children who live in Minnesota, Tennessee and La Crosse, Wisconsin.