• 29 Pines Restaurant & Sports LoungeMake your holiday reservations today! 715-874-292929 Pines thanksgiving
  • Sleep Inn & Suites Hotel & Conference CenterStay in one of our NEWLY REFRESHED 72 rooms for both business and leisure travels. Host your wedding in our Conference Center!
    715-874-2900
    Sleep Inn
  • 29 Pines Restaurant & Sports LoungeMake your holiday reservations today! 715-874-292929 Pines Santa Brunch
  • Bloomer Grain facilityNew 730,000 bushel capacity bin plus an additional scale and pit to unload twice as fast is
    NOW COMPLETE!

    715-568-2933
    Bloomer Grain
  • Agri-Tech services feature:-Custom application
    -Bulk & bag fertilizers
    -VRT application
    -Air flow seeding
    AND MUCH MORE!

    715-568-2933
    Fertilizer
  • Do you have residential or commercial need for fuel & propane? Give us a call 715-723-2828 Propane Fuel
  • Trend Setters Salon -Visit your favorite stylist
    -Travel & enjoy pampering
    -Wedding party up-do's
    AND MUCH MORE!

    Trend Setters is here to make you look and feel your best!
    715-874-HAIR
    Trend Setters
  • Boyd Feed & Grain offers:-Farm pickup & delivery
    -Pet & specialty feed
    -Swine, poultry & starters
    -Protein blendings
    -Pelletized protein

    715-667-3245
    Boyd Feed

Why Choose Us?

  • Local, Personal Customer Service
  • Cash Discounts on Gas
  • Member Owned Co-op
  • Patron/Dividend Program
  • Wide Range of Services
Management Personnel

At River Country Co-op, we provide a broad spectrum of products and services. A qualified team of managers work together to create a great experience for you!

brucem  Bruce Mlsna

Position: General Manager | CEO

Experience: Bruce grew up on a dairy and cash crop farm near Cashton, WI. He graduated from UW-Platteville with a degree in Agricultural Economics in 1988, and in 1991 became the General Manager/CEO of a local Co-op. In 1998, Bruce relocated to Chippewa Falls to become the General Manager/CEO of River Country Co-op. He currently carries various board positions on several boards and is a WIAA official for basketball and football. Bruce resides in Chippewa Falls with his wife and three children.

marty  Marty Goss

Position: Chief Financial Officer

Experience: Marty Goss has lived in Eau Claire his entire life. He graduated from UW-Eau Claire with Bachelor’s degrees in Accounting and Mathematics and has worked in public accounting for the last twenty-two years. In his accounting experience Marty has performed audits, prepared tax returns, managed a tax department, prepared business valuations and consulted with clients on all aspects of their business.

mikep  Mike Prahl

Position: Vice President | Ag Services

Experience: Mike graduated from UW-River Falls, and has worked for cooperatives since 1977 when he began with Marshfield Co-op. He then moved onto Cornell, then ultimately to River Country Co-op when the two merged in 1997. Mike's responsibilities include total management of all ag-related business.

heather  Heather Barrows

Position: Vice President | Convenience Stores

Experience: Heather graduated from the University of Minnesota, and began her career in retail while working for Target Corporation. After living in the greater Minneapolis/St. Paul region for over 10 years, Heather returned to the Chippewa Valley where she began working at Gordy’s Markets as a Manager of Human Resources. In 2013, she turned her focus to the sales side of the business, and became the Liquor/Beer Category Director. After seven years with Gordy’s, Heather decided to take on her role as VP of Convenience Stores at River Country Co-op where her responsibilities include increasing volume, profitability, and creating and maintaining a positive environment to work.

miker  Mike Rinzel

Position: Vice President | Energy

Experience: Mike graduated from UW-Stevens Point in Soil Science and Natural Resources, and has been in the Cenex Co-op system for the last 30+ years. Previously Mike was general manager at the former Bloomer Farmers Union Co-op in Bloomer, WI where he held that position for 17 years. The majority of Bloomer Farmers Union sales came from energy sales and services which have given him a number of valuable years of experience working with the energy commodities market. With the previous merger with Bloomer Farmers Union and River Country Co-op in the spring of 2012, Mike joined the River Country Co-op team as the Energy Division Manager.

paulk  Paul Kerber

Position: Vice President | Grain

Experience: Paul graduated from Illinois State University with an Agribusiness degree and a focus on marketing. Previously Paul has worked at Cargill originating grain for an Illinois River terminal in Ottawa, Illinois, at Ag Services of Wisconsin as a merchandiser and also at Nidera where he ran an export terminal in the Port of Milwaukee. Paul joined the River Country Co-op team in June, 2017 as a senior grain merchandiser and is now the VP of Grain. He will oversee all of the storage, grain market and operations of the newly expanded Bloomer Grain facility.

randyb  Randy Bina

Position: Vice President | Intermodal & Logistics

Experience: Randy graduated from Western Wisconsin Technical Institute with a degree in Crop Protection and Crop Nutrients, and has been in the agronomy field for the last 30+ years. Previously, Randy was General Manager of United Ag Services where he established and managed grain, crop nutrient and feed contracts with suppliers. Randy has an acute understanding of grain management, grain facility construction, and contract implementation. In the spring of 2012, Randy joined the River Country Co-op team as the new Grain Manager in Bloomer. Now Randy has shifted gears and is in charge of our fleet of semi’s and exports out of Chippewa.

stacy  Stacey Bunkelman

Position: Vice President | Hospitality

Experience: Stacey is a Chippewa Falls native and worked for several years in the banking industry. Stacey has been employed with River Country Co-op in the Sleep Inn & Suites since 2007. Since 2008 Stacey has general management responsibilities over the Sleep Inn & Suites conference center and the 29 Pines Restaurant and banquet center.